
This room held many aesthetic attributes that had simply been forgotten over time. With its architectural roots inspired by Frank Lloyd Wright, the foundation of good design was already in place. In larger homes, it’s easy for such details to fade into the background. Among all the elements that influence a room’s atmosphere, none are more impactful than the walls and the floor — what we like to call the “fifth wall.” To reawaken the space, we introduced a fine handmade area rug featuring a striking black background framed by a crisp white border, then followed with thoughtful space planning to bring harmony and balance back into the room.

Now that we’ve placed the ideal area rug and thoughtfully rearranged the furniture, notice how the colors, contrast, and proportions of the space come alive. The balance feels intentional, the energy renewed — it’s as if the room has been completely reborn! This is what we have done better than anyone else in the furnishing and interior design industry for forty year!

No matter the size of your project, it’s important to us. Your home is precious—so it’s precious to us too. Driven by a passion for distinctive styles and bold statements, we believe every element of a room must be thoughtfully designed for perfect aesthetic balance. Our goal is to create eye-catching spaces in exquisite colors, where hues, contrast, and tone work in harmony to elevate your décor. We don’t just help you choose furniture, accessories, and rugs—we blend your personality with your surroundings to transform your house into a home you’ll truly love.

Communication is key. To do the job right we need to understand you. It’s not complicated, just good old fashioned manners. Unfortunately, in today’s world it can be a hard thing to find. We believe everyone has a vision of their ideal home, however they may be unsure of how to give their vision substance. It just so happens that substance is our specialty, and when the project is complete, it will show by the bright smile on your face!

Every setting looks better with an area rug—but finding the perfect one can feel overwhelming. With countless types, sizes, designs, and colors to choose from—and existing furniture, wall colors, and fabrics to match—it’s easy to get lost in the details. That’s where we come in.
With over 30 years of experience in interior design and floor covering, we’ve partnered with renowned companies such as Bloomingdale’s, Marshall Field’s, Macy’s, and Burdines of Florida. Our founder, Roger L. Douchand Sr., even taught “Decorating with Rugs” at The Harrington College of Design.
You can trust that our expertise is unmatched. Our goal isn’t just to meet your expectations—it’s to exceed them.
We hope you enjoy our site, for more information about how our Area Rug Interior Design Specialists can help you choose the perfect area rug(s) please click the “Find Out More” Tab below, you’ll be glad you did!
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